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3 Ways Denny’s Tumblr is Doing Social Media Right (And You Can Too!)

Hopefully by now you’ve come across the famous blogging platform Tumblr- popular among teens and young adults alike. Memes, reaction GIFS and humour-based text posts are just some of the content you would expect to find on the site. What you wouldn’t expect to come across however are posts by well-known brands, especially restaurant chains.

 

Enter Denny’s, who are not only present on the platform but have reached ‘Tumblr famous’ status thanks to their legion of followers. Given Tumblr’s user demographics, one might scratch their head in confusion wondering what a brand like Denny’s could possibly be doing on a site like Tumblr.

 

Tumblr user sprawlerr found out the hard way when he posed this very question and received a witty comeback from Denny’s themselves:

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A reply which garnered over 170k notes and prompted him to eventually delete his account (presumably due to playful user taunts- yes this a common occurrence on the site)

If you think Denny’s reply was a bit on the unprofessional side, then you would be absolutely correct. However, believe it or not- witty posts and comebacks are a prominent part of Tumblr’s culture. Denny’s know this and act accordingly, bringing us to the first reason they are doing social right.

 

1.They know their target audience and market accordingly

 

Denny’s have jumped aboard Tumblr’s culture of sarcasm, playful banter and general silliness in order to fit right in. Best of all, everything from their theme to the content they create markets their brand whilst remaining highly engaging and entertaining.

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Since blatant advertising would not sit well with Tumblr users, Denny’s (not so subtle) marketing is done via the ever popular GIFS, images and text post format. In fact, their posts are reblogged thousands of times within minutes of being posted, vouching for how popular their content is on the site.

After all, who could resist the urge to reblog some of these gems?

 

 

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Well, they certainly appeal to the tumblr demographic!

Despite advertising on the site, Denny’s are careful to avoid constantly bombarding their followers with one-way messages. On the contrary, they take the time to not only reply to questions but follow back and reblog content from users. Actions like these go a long way in making customers feel valued while make them realise there indeed is a face behind the name-which brings us to our next point.

 

2. They hired the right person for the role

At the peak of its popularity, Denny’s Tumblr was being managed by then 23 year old Amber Gordon (via a creative agency) Not only did Amber fit perfectly  into the age group Tumblr caters to, she had the necessary sense of humour and content creation skills to make the job truly her own. It was clear that Amber loved what she did based on the quality and the level of creativity in her posts, proving that passion is integral to effective social media management.


Delegating management to the wrong person could end up hurting your brand in the long run as followers are quick to sense disengagement and do not respond to boring, predictable content. We’ve all come across Facebook pages that resort to posting those unrelated ‘inspirational quotes’, tired humour memes that have been around for ages or even worse, automate their Facebook page so their Tweets are automatically reposted on Twitter. Please don’t be that page, tweets belong on Twitter, no one wants to see them rehashed on their news feeds.

If you get the right person to run the right marketing channels, you’re half way there!

3. They cross promote and repurpose content

 

What do you do when you’re famous on Tumblr and the content you post goes viral within hours? You cross-promote your other platforms of course! And that’s exactly what Denny’s do on Tumblr.
Their tumblr page prominently features links to their website as well as their other social media channels.

From time to time, they post screenshots of their Tweets (many of which have gone viral) promotions on Facebook, as well as links to their Youtube channel. Expecting the same quality of entertainment, their tumblr fans are quick to follow them on other channels and Denny’s certainly don’t disappoint. One of their most famous Tweets, which spoke to the controversy surrounding cultural appropriation at the famous Coachella festival, garnered over 10k retweets.

The key to cross promotion however is finding the right balance. Different content works well on different social media channels, however if you can find a way to repurpose existing content, especially visual content, you can boost their reach through cross promotion.

 

So take a leaf out of Denny’s book, thoroughly research your audience, use each social media channel as intended, ensure the right people are running your accounts and if your audience love your content, feed them more great content from your other channels!

 


By: Y. Aisha Sarr


 

F.L.I.R.T Your Way to a Great Social Media Strategy

Social Media Strategy

 

With scores of people joining every day, social media is one of the fastest expanding marketing channels available. Did you know that 23% of Facebook users check their account at least 5 times a day? (It’s not just you!) Business opportunities are ripe on social media and as their target audience browse away, it’s marketers who follow the right strategy that will get the most out of their social media marketing.

Any marketing firm would agree that a well laid out strategy is the first step to helping a brand gain recognition but as companies like Blackberry have learned- the key to lasting success is innovation. Remember life before the IPhone when the coolest smart phone on the market was Blackberry? When they failed to innovate, customers moved on to the next big thing. Making sure your marketing strategy is up to date, innovative and incorporates the latest trends and techniques is essential to a successful campaign.

Strategies are essentially created to form a relationship between a company and its customers. We’ve all heard of the three C’s of marketing and integrated them into our strategies at some point but are you familiar with the FLIRT strategy? When it comes to ensuring your business thrives on social media, you have to FLIRT your way to the top.

So what exactly is FLIRT?

Focus, Listen, Integrate, Reach Out and Track- these five words can help any company navigate through social media and gain a better understanding of their audience.

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Before you start any strategy you must first FOCUS- making sure you have clear objectives for your company is an essential first step. What is the point of the strategy? What do you expect to achieve? How will you go about it and by when do you expect to achieve the objectives? Set clear targets and remain focused throughout.

 

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Next you must LISTEN- not only to clients’ input but to what is being said in and about your sector. Make sure you pay attention to trends and do your research in order to stay ahead. On social media, listening can even help you increase your client base. An effective way of finding new clients is to listen to their questions by monitoring keywords on sites like Twitter. Let’s say a small business owner needs help redesigning their website and tweets about the fact and you’re a freelance web designer in search of work. A quick hashtag or phrase search including keywords such as ‘web design’ will lead you to her tweet, allowing you to advise her and/or offer your services.

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After you’ve listened and worked out where your audience is hanging out online, you should proceed to INTEGRATE your campaign across all platforms for maximum efficiency.  An integrated campaign strategy is an essential part of social media; disjointed messages will only serve to impede the flow of your campaign. Ensure you utilise all available channels- email marketing, content marketing and SEM are all great additions to your social media marketing but no matter which you choose, make sure your message is clear and consistent among all platforms.

 

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The next step after integrating your campaign is to REACH OUT to your audience. Find posts similar to the content you offer and retweet/share with your audience. Keep in mind that the kind of messages you choose to share will indirectly represent your company so pick wisely and choose messages and content that reflects well on you. Sharing content is a great way to expand your network and nurture potential online partnerships.

 

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The final step involves evaluating the efficiency of your strategy by TRACKING your goals and determining whether you are on track to meet your targets. This is a learning stage, not all the components of your strategy will give you the desired results but tracking along the way will help you weed out the parts that are failing to deliver so you can tweak as necessary. The earlier you catch the kinks in your strategy, the easier it will be to adapt. Don’t be afraid to go back to the drawing board!

Keep the FLIRT concept in mind next time you’re drafting a social media strategy and you will have a winning campaign.

 

Visual Assets to Become More Widespread in 2014

The latest trend in digital marketing will come as no surprise to many marketers but to everyone else the rise of visual data may come as somewhat of a shock. Visual data is processed by the brain 60,000 times faster than textual data so no wonder this trend is on the rise. Not only does visual data process faster, it can be shared online just as fast thanks to the power of social media which makes accessing and sharing images just a few easy clicks away.

 

The use of social media has given companies an easier way to not only promote visual data but blog posts as well. Unfortunately, most bloggers either forget or omit images from their blog posts, missing out on the viral potential of visual assets. What bloggers do not know is that only 20% of what is being written will be remembered- yes, that means most of this blog will be forgotten. Compare that to the 80% retention rate of visual posts!

 

Twitter is catching up with the trend as proven by the fact that the most shared links on the site contain images (remember Ellen’s famous Oscars selfie that went viral overnight?) Sharing content via social media is not only easy but increases the chance of someone coming across your content via an eye catching image on their dash. In short, to increase your brand’s online visibility, engagement and followers, use images to supercharge your social media posts. Fortunately, noticing the rise in popularity, 70% of marketers are getting the hint and jumping on board. 17% of brands however will see opportunities wasted while 12% of companies will not bother at all and 1% will experience significant decline as a result.

 

Visual content is easily created with the right combination of images, language and design. The effective use of these three key components will decide whether you create something memorable and shareable or mundane and easily dismissed. Most creators of visual content will go with tried and true methods such as humour (think animals posing or funny elements added to a serious photo) and while some of these are sure to garner a large response, humour doesn’t work for everyone so be sure it matches the tone you want to set for your brand.

 

The visual assets trend allows marketers and business owners to show their followers they are current and adaptive to the ever-changing nature of digital marketing so now is the perfect time to jump on board. If however you’re like the 12% who do nothing to try and become more visual this year, you are missing a great chance to further boost your brand awareness.

 


 

Image source: http://www.business2community.com/pinterest/pinterests-visual-content-marketing-will-continue-rule-social-media-0903085#!VoGbo

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