Social Media: 5 Brands Who Are At The Top Of Their Game

 

Social-Media

In today’s fast paced, technology focused world- everyone and their dog has some form of social media account. Literally. Tuna the Chiweenie, ‘author’ of The Underdog With The Overbite, is a pup who became a worldwide celebrity through Instagram. However, this saturation of social media doesn’t necessarily mean that everyone and their dog are good at it. To be successful in the digital marketing world today you have to be clever, charismatic and creative.  Simply put, you need to bring something different to the table in order to stand out and make the most of any platform. The following brands are who we at Teal Digital believe are doing amazing things on social media:

 Starbucks

Starbucks share their content across all the major social media platforms in order to reach as many people as possible. Not only do they have an account on every platform, they also have an account for each of their global locations, ensuring they offer region-specific incentives for customers. As a pop culture icon and a worldwide safe haven for getting coffee on the go- it would be easy for Starbucks to just embrace such a status and sit back without trying to grow or gain new customers. However, lazy just isn’t their style. Starbucks is a strong brand with attention to detail. They are doing social media right through:

  • Great photography – Their images are amazing. Go on to a Starbucks account from anywhere in the world and you’ll be met with perfectly constructed, high resolution, beautiful images.
  • Promoting a lifestyle – They do Marketing 101 oh so well. Through their posts they promote the lifestyle that you too could be living! (If only you had that Venti Triple Shot Latte in your hand)
  • Branded Community – Starbucks’ followers and customers are well rewarded through the Starbucks app which offers all kinds of sign up incentives, one of which is a free drink on your birthday. They also subtly mention the app on their social media channels and promote the benefits you will receive by joining their community.
From Starbucks UK Twitter Account

From Starbucks UK Twitter Account

 

The Tonight Show starring Jimmy Fallon

Now a little glimpse into our American friends’ social media usage. The Tonight Show has been a huge American enterprise for years but with the rise of social media they have rapidly grown into an influential, worldwide enterprise (even in countries the show isn’t screened in) The Tonight Show are great at:

  • Relevant hashtags – Every Wednesday, the show sends out a hashtag asking people to tweet in stories relating to the hashtag for a chance to be featured on the show. This is a great way to stay relevant and increase audience participation and communication.
  • Personal touch – The show’s Youtube account is a hive of activity. In fact, one of the major reasons they have been able to expand worldwide is due to the viral content they post. On their Youtube account, you’ll find videos from Jimmy Fallon himself urging you to subscribe, try saying no to that face, go on, I dare you.

 

From The Tonight Show Twitter Account

From The Tonight Show Twitter Account

Specsavers

Although Specsavers are relatively new to social media, the way they are leveraging their platforms guarantees they will keep gaining momentum. Their most successful tactic:

  • Engagement with followers – as well as offering a range of competitions via twitter, Specsavers engage with their followers to encourage them to share their Specsavers purchases. For example – this week I casually tweeted about getting new glasses, Specsavers was on the ball and replied to my tweet asking for a ‘spec-selfie’. This is a great way of fueling people’s excitement for their new purchases and building a relationship with their followers.

Specsavers

ASOS

This purely online store has got all social media bases covered with a high focus on customer satisfaction. ASOS was born in the social media age and has continued to thrive thanks to:

  • Follower feedback – ASOS has a separate account purely for customer requests and issues. This makes them constantly available and open to all contact with followers.
  • Promoting celebrity – ASOS is constantly growing and lately it has been getting a lot of attention from the rich and famous. Their platforms are frequently updated with images of various celebs wearing different ASOS products. Once again, a brand that has mastered Marketing 101. If you can manage to get a celebrity to use your brand, promote the hell of it. After all, a product or brand will always have more appeal if the latest ‘it girl’ is seen with it.

 

From ASOS Pinterest Account

From ASOS Pinterest Account

Benefit Cosmetics

Founded in San Francisco, Benefit cosmetics is another brand that has quickly become a worldwide favourite. They have an especially large following in the UK thanks to:

  • Branded Community – similar to Starbucks, Benefit have done a great job of creating a community with their followers the ‘Benebabes’. A range of prizes are offered as incentives (such as make-up, tickets to events and photo-shoots) to those who sign up or use the hashtag. To be a ‘Benebabe’ is to be up to date with the latest make-up trends.
  • Announcing events – Benefit are known for having a range of pop up events such as pop up eyebrow shaping bars and curl and cocktail bars. These fun events are announced and documented across their channels to encourage people to attend.
  • Target audience – Benefit are 100% in touch with their target audience. They know exactly who they are and exactly how to communicate with them. They know what issues their audience are having and can therefore post about products that solve those issues. They even know pick up on the current events most popular with their audience and live-tweet about them (e.g. The Brit Awards). They know just what their Benebabes want.
From Benefit Cosmetics UK Twitter Account

From Benefit Cosmetics UK Twitter Account

Well there you have it, 5 brands that are doing fun, interesting and different things on social media. Hopefully you picked up some tips and some new accounts to follow. Who are your favourite brands on social media?

 


By: Stephanie Mitchell


 

 

What does Mobile Responsive Web Design mean for a nomadic nation?

 

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Apple’s iPhone 6 and 6 Plus promises to be powerful, with a bigger screen and new Retina HD display. It is of little surprise as smart phones are updated to offer more features and an enhanced display. In 2014 alone, there are approximately 4.55 billion mobile phone users worldwide. It is safe to say that mobile phones have become indispensable and mobile responsive web design has been a popular term in 2014.

What is Mobile Responsive Web Design?

 

In essence, a website design that is mobile responsive will adapt to the size of the screen of any smart phone or tablet. The quality of any text and imagery will not be compromised due to the automatic adjustment. According to a study by Gartner the number of sales for traditional PCs and laptops has decreased over the years and the sales for mobile devices and tablets has increased. In fact, they predict that by 2017, worldwide PC sales will fall to 271,612 units whereas mobile device sales will rise to 2,128,871 units. It comes as little surprise then, that a mobile responsive web design is considered crucial for the future.

These changes are a result of a growing ‘nomadic nation’ and there are some strong reasons as to why businesses should adopt mobile responsive web design:

 

1. Social media

 

Social media integrated with search engine optimisation has boomed over the last few years. Social media has become incredibly important in optimising content and selling products and a lot of time is therefore spent implementing carefully thought out social media strategies. What does this have to do with mobile responsive web design? According to a 2013 mobile survey conducted by Adobe, 71% of people use their mobile phones to access social media.

Social media is becoming a dominant factor in everyday life. Upon waking up, one may check their Twitter feed, whilst on the tube they may browse Facebook and in the evening, take a photo of their meal and post it on Instagram. The majority of people do not have the time to switch on their laptops and browse their social media. Why would they when they can access the platforms through the apps on their phone? People want businesses to display their services and make themselves known in a way that is quick and convenient – via social media on their phones.

 

2. Find, purchase and use

 

According to the same Adobe Mobile Use survey, 70% of people used mobile devices to search for information such as the weather, reviews and events. Therefore, a great web design that is mobile responsive will encourage consumers to find, purchase and use the services provided by a business. The mobile platform has become easier and more convenient to use. Mobile commerce is rapidly growing and according to BiznessApps, around 32% of all online purchases were made online in the first half of 2014.

Ironically, it would seem that in using mobile and tablet devices for the faster finding and purchasing of services, people are more likely to put up with media and business advertising. Again referring to the Adobe survey, a staggering 85% of people are willing with view ad-supported content on their mobile devices. Encompassing a mobile responsive web design is more likely to keep customers interested.

With the exciting and innovative release of the iPhone 6 and the growing number of consumers who reach for their mobile phones to purchase services, there is an assumption that PC use is of little importance. Whilst the nation does predominantly reach for their mobile devices to gain information, it is important to remember that designs should be responsive across all platforms including PCs and laptops.

There is no doubt that smart phones and tablets have changed the way in which consumers interact with businesses online. As a nomadic nation we rely upon a great user experience on tablets and phones which illustrates how mobile responsive web design is something of a necessity.

 

http://success.adobe.com/en/na/programs/products/digitalmarketing/offers/june/1306-35508-mobile-consumer-survey-results.html?s_osc=701a0000000mynJAAQ&s_iid=

 


By: Pareeta Nayee, Blogger


 

 

Revealing the myths: the simple side of web design

webdesignmyths

Web design is becoming an increasingly important component in the field of marketing and SEO and it would seem that 2014 has been the year to focus on the necessity of getting it right. There are a multitude of articles discussing essential web design and development trends for this year. With so many choices and the pressure to get it right, web design can be very daunting for businesses. Just how does one go about it? How much will it cost? Where do you begin? Which features are really necessary?

 

Within these discussions on the vital web design trends for marketing and SEO, there seems to buried, a firm assumption that there is no room for mistake or experimentation. There are certain designs that are solid winners in drawing visitors and boosting sales, but within them are certain myths that can be dispelled.

 

Responsive web design is likely the most popular term associated with web development to have been gracing the internet this year. A growing number of people are depending more on their smart phones for a multitude of things, including social media and the internet. Websites that are not designed to be responsive will not be displayed correctly across different screen types, including mobile devices and tablets. In order to reach a wider audience, websites need to be responsive. That doesn’t necessarily mean that the creation of such a website is pricey and difficult.

The main thing to remember is that responsive web design should cater to multiple platforms and screens including a desktop and laptop. It is not solely for mobile devices. Take the time to figure out what font and what size works best and dedicate some time to experimenting with layout and imagery. In the end, you want to create the best user experience for your target audience.

Investing in a well-designed website doesn’t have to cost an insane amount of money. Understanding your target audience and tailoring the services and products to them is a good starting point. Investment should be focused on the basics. Getting a professional web design company to help you out may be a good idea, particularly if you are new to the game. A website is effectively, the ‘front-of-house’ for a business, and getting it designed to accurately promote a business and attract customers should be the main priority.

 

Basics such as accurate business information, clear but simple descriptions of services and products, a tidy layout with tangible typography and easy-to-find contact information are fundamental.

 

There are some additional features that you may want to add to your website in efforts to attract more visitors and create credibility. Including social media information is a great way to convey trustworthiness and twitter feeds are easy to implement. Video and image content is becoming increasingly attractive and popular. According to webmarketinggroup 40% of people will respond better to visual data rather than chunks of plain text.  So therefore lastly, if your services and products can benefit from video demonstrations, try and include them in your web design plan.

 


By: Pareeta Nayee, Blogger


 

 

3 Ways Denny’s Tumblr is Doing Social Media Right (And You Can Too!)

Hopefully by now you’ve come across the famous blogging platform Tumblr- popular among teens and young adults alike. Memes, reaction GIFS and humour-based text posts are just some of the content you would expect to find on the site. What you wouldn’t expect to come across however are posts by well-known brands, especially restaurant chains.

 

Enter Denny’s, who are not only present on the platform but have reached ‘Tumblr famous’ status thanks to their legion of followers. Given Tumblr’s user demographics, one might scratch their head in confusion wondering what a brand like Denny’s could possibly be doing on a site like Tumblr.

 

Tumblr user sprawlerr found out the hard way when he posed this very question and received a witty comeback from Denny’s themselves:

tumblr post

A reply which garnered over 170k notes and prompted him to eventually delete his account (presumably due to playful user taunts- yes this a common occurrence on the site)

If you think Denny’s reply was a bit on the unprofessional side, then you would be absolutely correct. However, believe it or not- witty posts and comebacks are a prominent part of Tumblr’s culture. Denny’s know this and act accordingly, bringing us to the first reason they are doing social right.

 

1.They know their target audience and market accordingly

 

Denny’s have jumped aboard Tumblr’s culture of sarcasm, playful banter and general silliness in order to fit right in. Best of all, everything from their theme to the content they create markets their brand whilst remaining highly engaging and entertaining.

tumblr 2

Since blatant advertising would not sit well with Tumblr users, Denny’s (not so subtle) marketing is done via the ever popular GIFS, images and text post format. In fact, their posts are reblogged thousands of times within minutes of being posted, vouching for how popular their content is on the site.

After all, who could resist the urge to reblog some of these gems?

 

 

tumblr3

 

 

Well, they certainly appeal to the tumblr demographic!

Despite advertising on the site, Denny’s are careful to avoid constantly bombarding their followers with one-way messages. On the contrary, they take the time to not only reply to questions but follow back and reblog content from users. Actions like these go a long way in making customers feel valued while make them realise there indeed is a face behind the name-which brings us to our next point.

 

2. They hired the right person for the role

At the peak of its popularity, Denny’s Tumblr was being managed by then 23 year old Amber Gordon (via a creative agency) Not only did Amber fit perfectly  into the age group Tumblr caters to, she had the necessary sense of humour and content creation skills to make the job truly her own. It was clear that Amber loved what she did based on the quality and the level of creativity in her posts, proving that passion is integral to effective social media management.


Delegating management to the wrong person could end up hurting your brand in the long run as followers are quick to sense disengagement and do not respond to boring, predictable content. We’ve all come across Facebook pages that resort to posting those unrelated ‘inspirational quotes’, tired humour memes that have been around for ages or even worse, automate their Facebook page so their Tweets are automatically reposted on Twitter. Please don’t be that page, tweets belong on Twitter, no one wants to see them rehashed on their news feeds.

If you get the right person to run the right marketing channels, you’re half way there!

3. They cross promote and repurpose content

 

What do you do when you’re famous on Tumblr and the content you post goes viral within hours? You cross-promote your other platforms of course! And that’s exactly what Denny’s do on Tumblr.
Their tumblr page prominently features links to their website as well as their other social media channels.

From time to time, they post screenshots of their Tweets (many of which have gone viral) promotions on Facebook, as well as links to their Youtube channel. Expecting the same quality of entertainment, their tumblr fans are quick to follow them on other channels and Denny’s certainly don’t disappoint. One of their most famous Tweets, which spoke to the controversy surrounding cultural appropriation at the famous Coachella festival, garnered over 10k retweets.

The key to cross promotion however is finding the right balance. Different content works well on different social media channels, however if you can find a way to repurpose existing content, especially visual content, you can boost their reach through cross promotion.

 

So take a leaf out of Denny’s book, thoroughly research your audience, use each social media channel as intended, ensure the right people are running your accounts and if your audience love your content, feed them more great content from your other channels!

 


By: Y. Aisha Sarr


 

F.L.I.R.T Your Way to a Great Social Media Strategy

Social Media Strategy

 

With scores of people joining every day, social media is one of the fastest expanding marketing channels available. Did you know that 23% of Facebook users check their account at least 5 times a day? (It’s not just you!) Business opportunities are ripe on social media and as their target audience browse away, it’s marketers who follow the right strategy that will get the most out of their social media marketing.

Any marketing firm would agree that a well laid out strategy is the first step to helping a brand gain recognition but as companies like Blackberry have learned- the key to lasting success is innovation. Remember life before the IPhone when the coolest smart phone on the market was Blackberry? When they failed to innovate, customers moved on to the next big thing. Making sure your marketing strategy is up to date, innovative and incorporates the latest trends and techniques is essential to a successful campaign.

Strategies are essentially created to form a relationship between a company and its customers. We’ve all heard of the three C’s of marketing and integrated them into our strategies at some point but are you familiar with the FLIRT strategy? When it comes to ensuring your business thrives on social media, you have to FLIRT your way to the top.

So what exactly is FLIRT?

Focus, Listen, Integrate, Reach Out and Track- these five words can help any company navigate through social media and gain a better understanding of their audience.

F

Before you start any strategy you must first FOCUS- making sure you have clear objectives for your company is an essential first step. What is the point of the strategy? What do you expect to achieve? How will you go about it and by when do you expect to achieve the objectives? Set clear targets and remain focused throughout.

 

L

Next you must LISTEN- not only to clients’ input but to what is being said in and about your sector. Make sure you pay attention to trends and do your research in order to stay ahead. On social media, listening can even help you increase your client base. An effective way of finding new clients is to listen to their questions by monitoring keywords on sites like Twitter. Let’s say a small business owner needs help redesigning their website and tweets about the fact and you’re a freelance web designer in search of work. A quick hashtag or phrase search including keywords such as ‘web design’ will lead you to her tweet, allowing you to advise her and/or offer your services.

I

After you’ve listened and worked out where your audience is hanging out online, you should proceed to INTEGRATE your campaign across all platforms for maximum efficiency.  An integrated campaign strategy is an essential part of social media; disjointed messages will only serve to impede the flow of your campaign. Ensure you utilise all available channels- email marketing, content marketing and SEM are all great additions to your social media marketing but no matter which you choose, make sure your message is clear and consistent among all platforms.

 

R

The next step after integrating your campaign is to REACH OUT to your audience. Find posts similar to the content you offer and retweet/share with your audience. Keep in mind that the kind of messages you choose to share will indirectly represent your company so pick wisely and choose messages and content that reflects well on you. Sharing content is a great way to expand your network and nurture potential online partnerships.

 

T

The final step involves evaluating the efficiency of your strategy by TRACKING your goals and determining whether you are on track to meet your targets. This is a learning stage, not all the components of your strategy will give you the desired results but tracking along the way will help you weed out the parts that are failing to deliver so you can tweak as necessary. The earlier you catch the kinks in your strategy, the easier it will be to adapt. Don’t be afraid to go back to the drawing board!

Keep the FLIRT concept in mind next time you’re drafting a social media strategy and you will have a winning campaign.

 

Visual Assets to Become More Widespread in 2014

The latest trend in digital marketing will come as no surprise to many marketers but to everyone else the rise of visual data may come as somewhat of a shock. Visual data is processed by the brain 60,000 times faster than textual data so no wonder this trend is on the rise. Not only does visual data process faster, it can be shared online just as fast thanks to the power of social media which makes accessing and sharing images just a few easy clicks away.

 

The use of social media has given companies an easier way to not only promote visual data but blog posts as well. Unfortunately, most bloggers either forget or omit images from their blog posts, missing out on the viral potential of visual assets. What bloggers do not know is that only 20% of what is being written will be remembered- yes, that means most of this blog will be forgotten. Compare that to the 80% retention rate of visual posts!

 

Twitter is catching up with the trend as proven by the fact that the most shared links on the site contain images (remember Ellen’s famous Oscars selfie that went viral overnight?) Sharing content via social media is not only easy but increases the chance of someone coming across your content via an eye catching image on their dash. In short, to increase your brand’s online visibility, engagement and followers, use images to supercharge your social media posts. Fortunately, noticing the rise in popularity, 70% of marketers are getting the hint and jumping on board. 17% of brands however will see opportunities wasted while 12% of companies will not bother at all and 1% will experience significant decline as a result.

 

Visual content is easily created with the right combination of images, language and design. The effective use of these three key components will decide whether you create something memorable and shareable or mundane and easily dismissed. Most creators of visual content will go with tried and true methods such as humour (think animals posing or funny elements added to a serious photo) and while some of these are sure to garner a large response, humour doesn’t work for everyone so be sure it matches the tone you want to set for your brand.

 

The visual assets trend allows marketers and business owners to show their followers they are current and adaptive to the ever-changing nature of digital marketing so now is the perfect time to jump on board. If however you’re like the 12% who do nothing to try and become more visual this year, you are missing a great chance to further boost your brand awareness.

 


 

Image source: http://www.business2community.com/pinterest/pinterests-visual-content-marketing-will-continue-rule-social-media-0903085#!VoGbo

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