Although web design is always developing, with several new trends emerging each year, the importance of content has been a consistent theme. The term ‘content is king’ has been floating around for years. The success and longevity of a website is based on the quality and worth of the content. It is therefore not unusual for businesses to spend a lot of time and effort creating a content strategy as this is considered a necessity for propelling an excellent user experience. Lately however, there seems to be very little said about the topic as evidenced by the startling lack of emphasis on the importance of content within the emerging trends in 2014. Some have even gone on to claim that content is no longer as important as it once was. Is content no longer king?
In the past, churning out content was acceptable but things soon changed when people wanted quality. That quality aspect behind content still remains true because the audience want to find what they are looking for in the shortest amount of time. It is crucial to remember that content should bring value. Without great content, there is a lack of information about a business. Without the relevant information, users are unable to find what they are looking for, which in turn, is likely to put them off.
A lot has been said about the appearance of a website with the introduction of flat design and responsive web design. These trends are important today, because users are drawn to clear designs without long blocks of text that can be accurately viewed across a number of platforms. However, these trending designs become futile without the backing of quality and original content. Instead, it is the combination of trends that is more likely to attract people.
Quality content is still crucial because it is the basis of communication between a business and its target audience. Although the design and imagery can convey style and tone, the content remains the basis of information. It is certainly true that the amount of content is being cut down. This is because people are busy and want to gain information as quickly as possible. Moreover, video and imagery can add value to the information and is easier to digest than long chunks of text. Too much content, regardless of its quality, can deter visitors. However, that is not to say that it is any less significant.
The key lies in taking all aspects of a site and augmenting it through the content. Success lies in the connection between content, design, social media and search engine optimisation. Content defines user experience just as much as the appearance and navigability of a site.
The layout and design of a website are becoming increasingly important because flat design is what is drawing customers. However, SEO and customer participation cannot be enhanced without great, quality content.
When designing your site, keep in mind that great content, arguably of less quantity, along with an attractive design is what is going to draw visitors and persuade them to act.
By: Pareeta Nayee, Blogger