Apple’s iPhone 6 and 6 Plus promises to be powerful, with a bigger screen and new Retina HD display. It is of little surprise as smart phones are updated to offer more features and an enhanced display. In 2014 alone, there are approximately 4.55 billion mobile phone users worldwide. It is safe to say that mobile phones have become indispensable and mobile responsive web design has been a popular term in 2014.
What is Mobile Responsive Web Design?
In essence, a website design that is mobile responsive will adapt to the size of the screen of any smart phone or tablet. The quality of any text and imagery will not be compromised due to the automatic adjustment. According to a study by Gartner the number of sales for traditional PCs and laptops has decreased over the years and the sales for mobile devices and tablets has increased. In fact, they predict that by 2017, worldwide PC sales will fall to 271,612 units whereas mobile device sales will rise to 2,128,871 units. It comes as little surprise then, that a mobile responsive web design is considered crucial for the future.
These changes are a result of a growing ‘nomadic nation’ and there are some strong reasons as to why businesses should adopt mobile responsive web design:
1. Social media
Social media integrated with search engine optimisation has boomed over the last few years. Social media has become incredibly important in optimising content and selling products and a lot of time is therefore spent implementing carefully thought out social media strategies. What does this have to do with mobile responsive web design? According to a 2013 mobile survey conducted by Adobe, 71% of people use their mobile phones to access social media.
Social media is becoming a dominant factor in everyday life. Upon waking up, one may check their Twitter feed, whilst on the tube they may browse Facebook and in the evening, take a photo of their meal and post it on Instagram. The majority of people do not have the time to switch on their laptops and browse their social media. Why would they when they can access the platforms through the apps on their phone? People want businesses to display their services and make themselves known in a way that is quick and convenient – via social media on their phones.
2. Find, purchase and use
According to the same Adobe Mobile Use survey, 70% of people used mobile devices to search for information such as the weather, reviews and events. Therefore, a great web design that is mobile responsive will encourage consumers to find, purchase and use the services provided by a business. The mobile platform has become easier and more convenient to use. Mobile commerce is rapidly growing and according to BiznessApps, around 32% of all online purchases were made online in the first half of 2014.
Ironically, it would seem that in using mobile and tablet devices for the faster finding and purchasing of services, people are more likely to put up with media and business advertising. Again referring to the Adobe survey, a staggering 85% of people are willing with view ad-supported content on their mobile devices. Encompassing a mobile responsive web design is more likely to keep customers interested.
With the exciting and innovative release of the iPhone 6 and the growing number of consumers who reach for their mobile phones to purchase services, there is an assumption that PC use is of little importance. Whilst the nation does predominantly reach for their mobile devices to gain information, it is important to remember that designs should be responsive across all platforms including PCs and laptops.
There is no doubt that smart phones and tablets have changed the way in which consumers interact with businesses online. As a nomadic nation we rely upon a great user experience on tablets and phones which illustrates how mobile responsive web design is something of a necessity.
By: Pareeta Nayee, Blogger