Web design is becoming an increasingly important component in the field of marketing and SEO and it would seem that 2014 has been the year to focus on the necessity of getting it right. There are a multitude of articles discussing essential web design and development trends for this year. With so many choices and the pressure to get it right, web design can be very daunting for businesses. Just how does one go about it? How much will it cost? Where do you begin? Which features are really necessary?
Within these discussions on the vital web design trends for marketing and SEO, there seems to buried, a firm assumption that there is no room for mistake or experimentation. There are certain designs that are solid winners in drawing visitors and boosting sales, but within them are certain myths that can be dispelled.
Responsive web design is likely the most popular term associated with web development to have been gracing the internet this year. A growing number of people are depending more on their smart phones for a multitude of things, including social media and the internet. Websites that are not designed to be responsive will not be displayed correctly across different screen types, including mobile devices and tablets. In order to reach a wider audience, websites need to be responsive. That doesn’t necessarily mean that the creation of such a website is pricey and difficult.
The main thing to remember is that responsive web design should cater to multiple platforms and screens including a desktop and laptop. It is not solely for mobile devices. Take the time to figure out what font and what size works best and dedicate some time to experimenting with layout and imagery. In the end, you want to create the best user experience for your target audience.
Investing in a well-designed website doesn’t have to cost an insane amount of money. Understanding your target audience and tailoring the services and products to them is a good starting point. Investment should be focused on the basics. Getting a professional web design company to help you out may be a good idea, particularly if you are new to the game. A website is effectively, the ‘front-of-house’ for a business, and getting it designed to accurately promote a business and attract customers should be the main priority.
Basics such as accurate business information, clear but simple descriptions of services and products, a tidy layout with tangible typography and easy-to-find contact information are fundamental.
There are some additional features that you may want to add to your website in efforts to attract more visitors and create credibility. Including social media information is a great way to convey trustworthiness and twitter feeds are easy to implement. Video and image content is becoming increasingly attractive and popular. According to webmarketinggroup 40% of people will respond better to visual data rather than chunks of plain text. So therefore lastly, if your services and products can benefit from video demonstrations, try and include them in your web design plan.
By: Pareeta Nayee, Blogger