Website design does not solely apply to the building of a new one. From time to time, an old website may need to be updated and changed for a number of reasons. Without the constant monitoring and managing of a website, it may likely fall behind. Old features and outdated content are just a few things that may deter visitors from staying on your site. That does not necessarily mean that the entire site needs a facelift. Do that and you may end up losing useful features that are working well. There are several tips that you can follow to ensure your website is revamped for all the right reasons.
- Take the time to do some research and set some goals. It is important to evaluate what needs updating and what can stay the same. Often it is the layout that needs updating because new trends are always popping up. This year has been the year of flat and minimal design. If your website is looking dated with dull colours and blocks of text in small typography, it is probably time for a change. Choosing a simple design with bold colours that augment the logo is a good starting point.
- Base all decisions on some clearly-thought out goals. Ask yourself, why do you want to update your design? To increase search engine optimisation? To boost user engagement and draw new visitors?
- When altering the appearance of a website, try not to make the changes too drastic because you may end up losing the brand and style of your business. Do integrate flat design where possible because it makes it easier for people to use and navigate. If you are providing information with huge chunks of text, it is a good idea to edit it. Assess whether any of the information can be conveyed through video, audio or imagery. Visual information is becoming increasingly popular because it is easier for people to take in. Make sure you do not cut out pieces that are of value. The key is to be concise.
- Social media is constantly growing and now it is an integral part of marketing and web development. Before, simply having your article ‘liked’ was enough. Now the aim is to have your content and services shared as much as possible, so as to reach a larger audience. If you haven’t already, integrate all social media at the end of all articles to allow readers to share and like your services across a number of social media platforms. Moreover, social media conveys authenticity to visitors. Displaying one’s twitter feed is an easy way to build trust.
- The buzzword for web design in 2014 has been RWD – responsive web design. It is essential to design a website so that it is responsive across a number of devices including mobile phones and tablets. This is because an increasing amount of people are accessing the internet via their smart phones and tablets, simply because it is convenient. You may be losing potential customers by not doing so.
By: Pareeta Nayee, Blogger